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A strategic planning retreat is an excellent
vehicle to address issues such as the development of a long
range business plan. If your firm is among those which have
made unsuccessful attempts at having planning retreats, or if
you’re overwhelmed simply by the thought of the time and effort
which would be involved in planning and organizing the program,
why not consider retaining an outside person to act as the
facilitator for your retreat?
Having a planning retreat using an experienced
facilitator can be of great assistance in the process of
arriving at a consensus as to the directions and goals of a
firm, in several ways. First, someone experienced in the
planning process can help keep the discussions on a positive,
constructive basis, and help prevent the discussions from
degenerating into a negative, destructive confrontation between
the partners, which so often happens when firms try to do it
themselves.
Secondly, if you have been too busy in the past
to do any long-range planning, it follows that you probably will
always he too busy to put together a program for the retreat.
Using an outside facilitator will relieve you of the burden of
putting the program together. An experienced facilitator should
also be able to do a better job by drawing on his or her
experience in working with other law firms.
Third, the use of an outside facilitator should
help secure the full participation by all partners on an equal
basis. It should also help to avoid having one or more partners
dominate the discussions.
One of the reasons many law firm retreats are
unsuccessful is the failure to adopt goals which are both
specific and measurable. The facilitator’s skill and experience
are extremely important in helping a firm to decide upon
specific, measurable goals. If the facilitator has done a good
job, the partners should he able to look back in six months or a
year and say yes, they did accomplish a goal, or no, they did
not.
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